Recently, Ford Motor Company faced quality control issues affecting all dealer stock orders of the Ford F-150 Lightning, the all-electric version of its top-selling pickup truck. Reportedly, the automaker has had to cancel all stock orders of the truck.
investments in capabilities and capacity around the world; and, while others are trying to catch up, we have clean-sheet, next-generation products in advanced development that will blow people away.”
Tesla, arguably the market leader in the EV space, has been accused of “weaponizing” its pricing power against other, newer entrants into the industry. With its vast economies of scale and impressive vertical integration, Tesla can afford to price its more affordable vehicles competitively, straining companies such as Ford.
Ford CFO John Lawler compared the state of his company’s EV lineup to a startup. “As everyone knows, EV startups lose money while they invest in capabilities, develop knowledge, build volume and gain share,” the executive stated. to order the following year’s model.