Although almost two decades have passed since the tragic events of September 11, when nearly 3,000 lives were lost in a terrorist attack, the memory remains vivid in our minds.

The date 9/11 is synonymous with deep sadness and mourning, yet it also symbolizes the unwavering patriotism of the American people. In the face of adversity, unity prevailed as individuals across the nation stood in solidarity against those who sought to harm their homeland. The global community joined in mourning the loss of lives, extending their support and empathy to the people of America.

During this challenging period, Budweiser, an iconic American brand, aired a commercial that resonated with countless individuals, evoking powerful emotions that even the most stoic individuals found difficult to contain.

The advertisement showcases the iconic Clydesdales of the company as they journey through the streets of New York City. Passing landmarks such as the Statue of Liberty and the Brooklyn Bridge, they eventually reach the site where the Twin Towers once stood, paying their respects with a solemn bow.

The message conveyed is one of remembrance and the importance of never allowing such a tragedy to occur again. This emotional commercial was aired specifically on the 10th anniversary of the attack, with slight modifications to reflect the passage of time and to emphasize the need to honor and remember those affected by 9/11. The re-airing of the ad was also aimed at raising awareness for the fundraising campaign for the National September 11 Memorial & Museum.

View the poignant advertisement below.